The Client

Spirit Real Estate is a faith-based, real estate brokerage company that offers free apartment-locating in Texas.

The Problem

They needed a full-time digital marketer to build and manage a WordPress website designed to generate real estate leads for my agents.

They wanted the leads to be generated mostly organically, but were willing to do some ad budget as well to generate more leads.

The Solution

Knowing that the timing for this project was crucial, we created a content strategy for the business shortfalls, what needed to be done, and a timeline. First, we rebranded the business brand identity, created social media pages for its new audience, created a buyer persona, and created a content calendar for social media posting and engagement. We concentrated our efforts on learning the voice and audience of Spirit Real Estate to stretch the limits of what it means to be “an apartment locating brand”. We did everything from on-the-spot speaker graphics to editing apartment videos that were posted across SRE’s social platforms and website.