Blog
Ideas for growing online.
Practical guides on technology, AI and growing online from the Kotlead team.
Cart abandonment and ways to reduce it
Do you want to decrease shopping cart abandonment on your eCommerce website but don't know where (or how) to begin?
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Buyer Persona Vs Ideal Customer Profile (ICP), which should I target?
Should I create buyer personas that target the company I would like to work with or should I target the decision-makers of these companies?
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How to determine your target audience.
Knowing your target audience allows you to focus on people who are most likely to convert. Continue reading to find out how.
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How to create a successful eCommerce marketing funnel.
You want visitors to your e-commerce site to add a lot of items to their carts and spend a lot of money. Although that…
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